Tuesday, 14th December was the date set for our trip to London to meet up with the kind folk of top branding agency - Heavenly. We were treated like any top, corporate clients and had the full branding process explained to us - plus coke, chocolate biscuits and cakes - who could want for more ;o). It was so impressive and we all started to think about brand identities in a different light. Of course it was particularly exciting to be thinking about the direction our project was heading and how this would impact on our new identity. Matt and Richard were so good at explaining all the stages we needed to work through and by the end we had a lot of concepts buzzing around in our heads. We plan to use the holidays now to consolidate all of this activity, then talk to our "students" to get their input too, before we go to the next step of sitting down with the designers and coming up with our brand toolkit! All too exciting for words really and how lucky do we feel to have the best in the business to work alongside. Heavenly indeed.
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